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Monthly Archives: July 2011

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Created for modern style icons who appreciate dynamic design melded with a sexy minimalist aesthetic, Crystal Jin is a curated and refined collection of swimwear and cover-ups that define New York Citys effortlessly chic elegance. With an eye for distinction, Manhattan based designer Crystal Eley, has created an essential brand of swimwear that reflects her personal design statement. From dare-to-wear micro styles to architecturally constructed elements that evoke evening wear, each exquisite piece was born from Eleys passion to create casual-glam ready-to-wear reinvented as beachwear. The perfect combination of luxe flair and impeccable fit, the collections sophisticated silhouettes are flawlessly constructed from sumptuous Italian fabrics fused with custom crafted hardware. Cover-ups are reinterpreted as stunning knitwear that combines luscious materials with easy languid shapes. The concept is luxury for the next generation, a brand that epitomizes the multi-faceted lifestyle of an under the radar jet-setter.
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Born in Cuba, and raised in Miami, Florida, Lourdes Luli Hanimian has always had a strong desire to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama Swimwear. They met in 1990 while both working for Augustos aunt, a noted swimsuit designer. Together the two gained practical experience in the fashion and swimwear markets. In 1993, they launched their first company, debuting with Cover Style, a junior swim line. In 2003, Luli Fama Swimwear was born. Earning acclaim as well as a devoted following of consumers and celebrities, Luli Fama became known for its universally flattering fit and immaculate designs. Luli Fama incorporates an eclectic mix of color palettes and textures, resulting in a unique look that is at once sophisticated, festive and charmingly girly. Artfully placed embellishments, such as faceted glass beads, create a perfect balance on streamlined silhouettes. The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced exceptional details tailored to accentuate a womans figure. Luli Fama is ideal for fashion-forward women who love sunlit summers and nights full of energy. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Lulis Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama Swimwear are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness.
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For 30 years, ZINGARA SWIMWEAR has been chosen by women who favor a boho-chic style, the perfect mix between gypsy inspiration and Italian design. Every coming season we design new swimsuit and accessory collections using bold patterns and noble materials of the finest quality. Our experience makes us experts in enhancing womens sensuality by combining new technologies with traditional techniques, such as handcrafted embroidery. While gypsies travel the world looking for adventures, we at ZINGARA tour it searching for the colors, textures and inspirations that give shape to our new collections. ZINGARA makes echo of a free, passionate and adventurous woman, an urban gypsy with undeniable style and glamour.
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Since the launch of Tavik Swimwear in 2010, the Orange County based label has made a place for itself in the swimwear industry as a brand to watch. In keeping with the trend, this year designer Nicole Hanriot has worked hard to create a look that embodies the California beach babe lifestyle with an edge that girls everywhere can enjoy. Tavik Swimwears 2011 collections showcase the brands unique, and some might say daring, sense of style and trending. Any girl that can appreciate creative fashion can see that Tavik Swimwear is a step ahead of the game. The spring collection boasts of bright colors, geometric prints, and chic neon lace, in a combination of styles that any shape would agree with. The one-piece, a trend that is not expected to fade any time soon, made an appearance in the spring collection as well with a few different style options, each one different, but all as sexy and flattering alike. To top it off [literally] all-over lace tunic cover ups and shorts, easy to wear but always flawless. The summer collection features bright floral and fun animal prints, pastels, and timeless black styles with that fun and fresh feel that sets Tavik Swimwear apart. Making its debut in the summer collection is the strapless underwire push-up top, its goal to add shape where the average [yet completely necessary to any collection] bandeau tends to lack. To ensure that you feel sexy and ready to take on the world, Tavik Swimwear provides an array of styles for all. Moderately cut bottoms for those who prefer a little more coverage, and Brazilian for the girl that likes to show a little more skin, tie-sides, and hot-shorts too. For the other half, a variety of styles to choose from like the crowd favorite triangle top, bandeau for the tanning babe, and bralette for style with comfort and ease. Every woman is unique and because we want you to feel your best Tavik Swimwear is designed to mix and match, styles, prints, textiles, and sizes to find the look that defines you. As an element of Tavik [Mens], Tavik Swimwear can be not only seen as a swimwear brand, but a lifestyles brand. This brand was built on these fundamentals: love of the ocean, music, friends, and life. The girl who slips into these fun pieces will see and feel just that. Although relatively new to the swimwear scene, you might have spotted Tavik Swimwear playing with the best of them. Featured multiple times in the highly publicized Sport Illustrated 2011 Swimsuit Edition, where one sexy sheer neon pink one-piece was selected as a two page body paint spread, a high-sought after honor one might say. It is gaining recognition rapidly through fashions most esteemed sources: Elle, Magazine, Marie Claire, Vogue Teen, and Riveria just to name a few. Tavik Swimwear can also add Star Style to its portfolio. Beauties Vanessa Hudgens, Alessandra Ambrosio, and Lisa Rinna have all been spotted frolicking in their favorite designs, and the bright color combos, sporty-yet-sexy styles, and fashion forward detail is what has them all coming back for seconds. As this two-year-old label proves itself worthy of the pages of Sports Illustrated Swimsuit Edition and many other prestigious publications this season, we are sure that Tavik Swimwear has no plans on slowing down any time soon. It has set the bar high this season in terms of design and style, but rest assured the challenge will be met and succeeded in 2012. In the mean time, go get yourself a Tavik bikini!
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Perfect tan bikini was created by Richard Reisman and Claudia Cardenas in late 2006 and the concept of a bikini that can be worn without straps was born. After several years of test marketing and research the brand was officially launched to the public in summer 2010 in an initial phase in Las Vegas Nevada. The brand is now being sold in over 15 countries including Israel, Russia, the Cayman islands and many more and in almost all 50 states in retailers from swim stores to tanning parlors. Claudia Cardenas is the head designer and works closely with her team in Bogota Colombia to create hot trends in an already unique concept.
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Mara Hoffman, a New York based fashion designer, graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London before launching her eponymous ready-to-wear collection in 2000. Born in Buffalo, New York, the former dancer got her big break when Sex and the City stylist Patricia Field stopped her on the street of New York City to complement her outfit. Field picked up Hoffmans samples and sold them in her shop, House of Field. Not long after, a loyal client base was formed. The Mara Hoffman line, evolved from her early work featuring hand-dyed silhouettes to her current collection, which concentrates heavily on original prints and encompasses everything from dresses, leggings and blouses to cashmere coats, knit sweaters and scarves. Hoffman recurrently draws inspiration from nature and fantasy, often finding creativity from her own travels around the world. Her Ready-to-Wear collections have been shown for many years on the runway during New York Fashion Week. In 2008, Mara Hoffman launched her first Swim collection, which was debuted as part of her Spring/Summer 2009 runway show during New York Fashion Week. Her Swim collection includes playful bikinis, sexy one-pieces, dashiki cover-ups, beach bags and casual dresses, all in Hoffmans signature prints and bold colors. For the past 2 years, Hoffman has shown her Swim collection on the runway in Miami during Mercedes-Benz Fashion Week Swim. Hoffmans colorful designs have garnered recognition among celebrities such as Katy Perry, Halle Berry, Megan Fox, Rihanna, Jennifer Lopez, Drew Barrymore, Lauren Conrad and Eva Longoria Parker. Mara Hoffman is currently available through top retailers worldwide.
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JOGO BY POONEH, the brainchild of Pooneh Mohazzabi, is a beach lifestyle collection that combines high-quality craftsmanship with innovative and chic designs. The JOGO BEACH collection consists of swimsuits, beach cover-ups, sarongs, sandals, beach bags and hats, beach pillows, bangles, candles and beauty products, all bursting with vibrant hues and the keenest attention to detail. The international scope of her work, multi-cultural and diverse life experiences have taken Pooneh to all the corners of the world and contributed to her international and eclectic style, which is reflected in the collection. An expert in global beach fashion, Pooneh is inspired by the breathtaking beaches found in Indonesia and Brazil blending their international influences such as colors, textures and customs into each cutting-edge, figure-flattering silhouette. The 2012 Swim/Apparel collection is made with the highest quality fabrics and injected with vivid colors that are a vibrant reminder and inspired by Rio Carnival. Reinforcing the label’s presence in the luxury market are the new items in the JOGO BY POONEH lifestyle collection: a line of childrens swimwear and beach apparel. Today, Pooneh divides her time between Bali, Rio, the Hamptons and New York City, but continues to trek the world in search of exciting places to inspire her vision. JOGO BY POONEH and JOGO BEACH are available at the flagship store in Bridgehampton, New York and online at jogobeach.com. TARA INK. CAPSULE COLLECTIONS Monday, July 18 10PM / CABAÑA GRANDE add to calendar Get Updates From This Designer Thank You for signing up for Spring 2011 Mercedes Benz Fashion Week updates. Email Country + Mobile I have read and agree to the terms and conditions. Receive mobile updates (standard message rate applies) Please Complete Required Fields Submit

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Dolores Cortés is a leading European swimwear company with more than 50 years experience in the swimsuit fashion sector and was one of the first companies created in Spain dedicated to swimsuit fashion. The design team, led by designer Dolores Cortés, uses the latest technology and is permanently in contact with the most diverse fashion tendencies, which allows it to offer to the market strikingly unique collections. Pattern requirements are very exacting and all garments in the collections are fitted to the different sizes individually. The company uses the latest technology in pattern making, automatic cutting and sewing. All this, together with the high qualifications of its personnel, allows the company to guarantee product quality. On-line sales: http://www.dolorescortesonline.com
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Caffé a Colombian luxury woman’s beachwear line born in 2004, has since developed into an international stylish brand present in the best stores in more than 38 countries. Caffé Swimwear is best known for elevating beachwear to high fashion status with its chic, sexy and undeniable stylish swimwear for women that love to glam their beach wardrobe. The designer Paula Saavedra is passionate about enhancing women’s beauty using inspiration from her South American roots, blended with the current trends in fashion to produce handmade swimwear with flare. Each piece is designed using an exquisite combination of materials that are hand embellished;transforming the Caffé suits into a luxurious cutting-edge product, with impeccable seamless stitching for a flattering fit that won’t dig up into the hips. Caffé’s trademark style is its perfect jet setting lifestyle look of “Laid Back Luxury”,that makes them truly unique. Even the most cursory glance at Caffé reveals the ever evolving, sexy, edgy and luxurious nature of the collections. The end result is chic “head-turning” swimsuits. While swimwear remains the foundation of the company’s history success, the company has expanded into offering a “lifestyle” collection of swimsuits, beachwear and beach accessories designed to meet the fit, quality and style demands of fashion-forward customers.
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Designer Paola Robba, designer of Poko Pano, will present Spring/Summer 2012 collection inspired by Brazil and its traditional colors, symbols, plant and wildlife. The 40-piece collection of swimwear and beach apparel is inspired by a timeless theme of the Amazons natural surroundings and includes bikinis, kaftans, mini dresses, shirts, skirts and pantaloon pants. The color palette introduces yellow, brown, red, and green, turquoise, black and white. Reminiscent of the postcard of global tourism. The collection features exotic prints influenced by the Amazonian flora and fauna including bromeliad and giant water lily and tropical delicacies such as guarana, buriti, and pineapple. Paola pays homage to the regions nearly extinct animal life by incorporating the multicolored plume of feathers found on arara birds, the velvety coats of a jaguar and vibrant scales of river species. The brands identity is instantly recognizable for their use of macramé texture, a traditional handicraft by Amazon natives. Highlights from the collection consist of unique elements such as handmade metals, and mixed textures along with the innovative Brazilian handiwork including embroidery and needlepoint blended with local raw material. Each suit is modern and minimalist and designed with exclusive, high-tech fabrics to provide durability and comfort.
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